Before going into a business partnership, it’s advisable to understand how such a partnership can promote your products/services. And to ensure that the partnership works without problems, you have...
The advancements in technology has put several digital resources in the hands of business owners, affording them the opportunity to break into new levels of success. However, digital resources...
In the world of marketing, paying referral fees isn’t a new practice. Given its popularity, it is okay to wonder if relying on referral fees for sales is a...
If you are a business owner, chances are that you’d like your sales numbers to go up. You’d like your channel partners to deliver better sales results. While there...
Channel conflict occurs when channel partners find themselves competing against one another or a retailer’s internal sales department. As a retailer, your channel partners are an extension of...
Channel partners don’t have the same level of access to sales or marketing training sessions as most salespeople have. This means that your channel partners are usually not afforded...
As with almost every other aspect of life, making plans can have positive effects on your retail business. It is important for a retailer to devise and implement retail...
Today, retailers enjoy more access to metrics than retailers in the past. Typically, with metrics and business, any factor that can be measured can be improved — this suggests...