Trust in digital marketing is constantly decreasing. Consumers put their confidence in digital advertising below that of print, TV, and radio ads. False news and recent data leaks such as Facebook, Marriott, British Airways, and a variety of other brands have not helped and moved the confidence needle lower down the meter. In the meantime, affiliate marketing is booming.
Rampant mistrust of digital advertising has sent consumers to search for reliable product reviews to help them make informed choices on their journey to purchase. In reality, all of these review websites are product associates that have steadily grown their share of internet traffic.
In reality, most digital publishers are now using partner websites and, in particular, product review pages to direct shoppers on their journeys. If you’re looking for a pattern in digital marketing to pursue, then the rise in affiliate marketing is as close to the edge you’ll come.
Not all, though, are upward trending sales graphs in the land of associates. Issues such as click assignment, ad theft, and conversion monitoring have become widespread. And when these issues come to the fore, software solutions are a close second.
What is Affiliate Tracking Software?
Until recently, most of the affiliates ran a basic product review website with insightful articles and affiliate links. But YouTube vloggers, Instagram influencers, podcasters, and OTT content creators are emerging as influential affiliates capable of moving massive traffic.
This is also excellent news for affiliates, retailers, and, importantly, the customer, too, since it allows the company and the user to communicate seamlessly using the channel that is most convenient for the consumer.
However, this causes consumer journeys that are difficult to trace, and with 16% of digital orders originating from affiliates, significant monitoring and task overheads are rapidly becoming the main challenges that affiliates and retailers face. To effectively leverage the capacity of affiliates, eCommerce retailers must find a secure and inexpensive way to manage conversions and allocate them to the correct platform.
Here are the affiliate tracking tools that have been most effective in helping eCommerce handle this affiliation problem.
Also, read further on The Best Affiliate Program Software for WordPress
1. Affiliate Click
AffiliateClick enables the quick development of a commission-based affiliate network. A commission partner program is a perfect way to bring focused visitors to the site, improve revenue and traffic efficiency. You can’t fail for a commission-based scheme!
Your representatives can only make money when you make a sale! This open-source affiliate tracking software is now being delivered fully free of charge. It’s missing in-depth, it doesn’t have any big features, but it runs and it’s easy! Since this script is free, it’s not strongly funded.
While there is a platform for you to help each other out. If you are looking to launch a high-quality professional program, then AllAffiliatePro affiliate software is your only option.
This completely configurable free affiliate software includes 7 easy-to-install scripts that work together to produce the best commission program performance.
2. Affiliate Pro
Take a lead for an open-source affiliate management system to improve your online enterprise. A seamless bundle of purchases, traffic and leads to complete the web marketing needs. Affiliate pro would provide you with a forum to advertise your goods by drawing visitors to your website.
Increase the market conversion by using the free affiliate tracking software — Affiliate Pro. It has all the right tools to launch an affiliate program that encourages consumers to support their brand through social networks. Visit Affiliate Pro’s official website to log clicks, sign-ups, purchases, and other acts that your company wants.
3. Retreaver
Retreaver is a cloud-based call center solution that monitors, tags, and route calls to individual agents or agencies. They help agencies, marketers, and brands analyze their inbound calls, manage caller profiles, dynamically route calls, analyze ROIs, track conversions, and generate reports.
Using real-time monitoring on your sites and leveraging powerful CRM databases, you can customize customer service, minimize call time, and improve customer loyalty. Retreaver provides the option to build your own call data assets based on unique identifiers, these tags become connected to a number or phone call and allow you greater power of your campaigns and analytics.
By optimizing their running expenses, we are willing to pass these benefits on to customers. Retreaver has no commitments or forced monthly commitments.
4. 60sec
Create, maintain and grow the referral, affiliate, and ambassador-programs from a single platform. The fastest expanding SaaS businesses use 60sec as their full-stack system to serve all of their channel partners: referral, reseller, affiliate, and ambassador. Boost your partner experience.
You can also learn how to setup your program here.
Partner experience is essential to the effectiveness and development of the partner network. With 60sec, your partners will love to log in to their account and help you sell more. Manage Partners On One Platform. A full-stack approach ensures that you can handle all your channel partners in one place, including clear and compatible payouts.
You’re going to enjoy it. Your investment team is going to enjoy it much more. Unlock your Partner Network and Improve Customer LTV. Allow Partners to sell applications that incorporate or supplement your Partner dashboard solution, adding more value to you and your consumers.
5. Voonix
Monetize all of the affiliate programs in one framework. Voonix’s goal is to make life simpler and clearer. This affiliate tracking software is the fastest and simplest way to track your statistics from all your partner services. With Voonix, you don’t need to log in manually to get the data from each operator.
You will never need to log in to all your accounts again. We will compile the data and send you a full rundown in no time at all. Stay 100% open, generate insight, and optimize your ROI. Manage the team members, assign unique tasks, and access to information. The Voonix API helps you to connect Voonix data with your business intelligence software.
Voonix is a cloud-based solution, meaning you can view the data no matter where you are located. Voonix endorse all forms of income, Filter data easily by region, places, traffic sources, groups, and more. Track advertisers’ purchases, produce invoices and monitor the cash flow.
6. CAKE
A reliable affiliate tracking software to manage, measure, and optimize performance marketing in real-time. CAKE’s powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins.
Collect, validate, and distribute leads in real-time for maximum profitability. Measure channel performance using multi-touch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability, and attract valuable partners.
CAKE’s Lead Generation Solution captures, validates, and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
Solutions to Affiliate Tracking
Although there are other hurdles to developing a scalable affiliate program like click theft, brand honesty, and more, getting over the speed bump is perhaps the most critical obstacle to conquer on the road to building a sustainable affiliate program.
When you are able to delegate your leads to unique associates, you will accurately calculate ROI and make rational and data-driven decisions that will move your eCommerce business forward.
Make use of free affiliate tracking software in the market!